新形势下,分销商突围的10条建议-国际电子商情

手机在线人成视频

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新形势下,分销商突围的10条建议

手机在线人成视频SUIZHEDAHUANJINGDEZHUANBIAN,2019NIANDIANZIYUANQIJIANFENXIAOSHANGYINGLAILEQIANSUOWEIYOUDETIAOZHAN。ZHONGDUANXUQIUBUWANG,SHANGYOUYUANCHANGJIAQIANGQUDAOGUANKONG,RANGCHUYUZHONGJIANHUANJIEDEDAILISHANGHEFENXIAOSHANGYALIBEIZENG。GENJU《GUOJIDIANZISHANGQING》“2019NIANDIANZIYUANQIJIANFENXIAOSHANGDIAOCHA”JIEGUO,FENXIAOSHANGZAIYINGSHOU、LIRUN、KUCUNZHOUZHUAN、YUANCHANGGUANXIJIKEHUCELVEFANGMIANJUNYOUBUTONGDEBIANHUA。

营收下滑、利润紧缩

手机在线人成视频ZAICANYUDIAOYANDE150DUOJIAFENXIAOSHANGZHONG,YOU75%DEFENXIAOQIYELAIZIZHONGGUODALU,ZHONGGUOTAIWANQIYEYUEZHAN10%,OUMEIYUEZHAN8%,YATAIQITADIQU5%,ZHONGGUOXIANGGANG2%。

11.jpg

1、营收

ZAIYINGSHOUFANGMIAN,2019NIAN,CHUSHAOBUFENQIYEYINGSHOUZENGZHANGZHIWAI,DABUFENQIYEYINGSHOUCHIPINGHUOLVEYOUXIAHUA。YINGSHOU100YIYUANYISHANGDEQIYEBIZHONGBUBIAN(7.5%),ZHEIKENENGGENFENXIAOSHANGNULIZHENGHEZIYUAN、DIAOZHENGJIEGOU,BUDUANCHAOZHETOUBUQIYEJIZHONGDEZOUSHIYOUGUAN。ZHU:2019NIANYINGSHOUHEMAOLIJUNWEIQIYEYUGU。

表一.jpg

GENJU《GUOJIDIANZISHANGQING》SHANGBANNIANFABUDE“2018NIANZHONGGUODIANZIYUANQIJIANFENXIAOSHANGPAIMINGTOP25”XIANSHI,2018NIANBENTUYINGSHOU100YIYUANYISHANGDEFENXIAOSHANGYOU6JIA,FENBIESHITAIKEYUAN、ZHONGDIANGANG、YINGTANGZHIKONG、SHENZHENHUAQIANG、WUHANLIYUANHEWEISHIXINDIANZI。

2019NIAN,YIWEISHIXIN、SHENZHENHUAQIANGWEIDAIBIAODETOPFENXIAOSHANGRENGZENGZHANGMINGXIAN。JULEJIE,WEISHIXINYINGENGYUNLEDUONIANDEGUOCHANXIANSHIYEWUJINNIANZHONGYUYINGLAIBAOFAJIHUI;SHENZHENHUAQIANGCHENGLIBANDAOTIJITUAN,BUDUANBINGGOUZHENGHEFENXIAOSHANGZIYUAN,KUODAGUIMO,2019NIANRENGFAHUIJUHEXIAOYING,ZENGZHANGSHITOUQIANGJING;TAIKEYUAN、ZHONGDIANGANG、YINGTANGZHIKONG、LIYUANDENGBIAOXIANPINGWEN。

ZHIDEYITIDESHI,ZUOWEISHILIXIANGZHENGDE50-100YIYUANQUJIANDEFENXIAOSHANGBIZHONGYOUSUOXIAHUA。ZHEIKENENGGENZHONGDUANXUQIUFANGHUAN,BEIDONGYUANQIJIAN、CUNCHUDENGCHANPINGONGXUFANZHUANYOUYIDINGDELIANXI。ZAIDIAOYANZHONG,BUFENQIYEBIAOSHI,JINNIANSHOUDAODAHUANJINGYINGXIANG,DINGDANJIJUJIANSHAO,QIYEGUANLIHEYUNYINGCHENGBENSHANGSHENG,DAOZHIYINGSHOUSHUIPINGTINGZHIBUQIANHUOXIAHUA。

JINGUANZHENGTIJINGJIPIRUAN,DANBUSHAOYINGYONGSHICHANGRENGYOUBUCUODELADONGLI。ZONGHEDIAOYANSHUJU,LADONGFENXIAOSHANGYINGSHOUZENGZHANGZUIWEIMINGXIANDEWUDAYINGYONGLINGYUWEI:WULIANWANG、ANFANGJIANKONG、DIANDONGQICHE、XINNENGYUANHECHELIANWANG。ZHINENGSHOUJI、KECHUANDAIBIAOXIANZHONGGUIZHONGJU,BUZAISHIZHULILADONGYINSU。ZHINENGDIANWANGSUIZHANBIBUGAO,DANCHENGWEILEGEBIEFENXIAOQIYEDEJINBOBO。

表五.jpg

ZHEILIXUYAOTIJIDESHIDIANDONGQICHE。DIANDONGQICHESHIZHEILIANGNIANFENXIAOSHANGYEJIZHUYAOLADONGLIZHIYI,FENLIQIJIAN、MLCC、LIANJIEQI、DIANYUANGUANLI、DIANCHIDENGBUJIANSHUBEIYUCHUANTONGQICHEDEZENGZHANG。DANCONG2019NIANXIABANNIANKAISHI,BAOKUOLIEBAO、ZHONGTAI、HUATAI、LIFANZAINEIDETOUBUCHEQIXIANRUBUTONGCHENGDUDEJINGYINGKUNJING,DUIZHONGSHANGYOUZAOCHENGBUTONGCHENGDUDEYINGXIANG。

手机在线人成视频ZAIXIAOFEIDIANZISHICHANG,ZHINENGSHOUJIQ3 GEPINPAI5GXINJILUXUSHANGSHI,DAILAIHUINUANJIXIANGDANBAOFAZHISHIBINGBUMINGXIAN,ERYIPINGBAN/ZHINENGDIANSHI/JIDINGHE/LEDZHAOMINGDENGWEIDAIBIAODEDIANZICHANPIN,ZHENGTIZENGZHANGLIDUQIANJIA。

手机在线人成视频LEGUANDESHI,2019NIANWTSLANYAERJIDEBAOHONG,WEIFENXIAOSHANGZENGJIALEBUSHAODINGDANLIANG,XIANGGUANCHULIQI、LANYAXINPIAN、DIANYUANGUANLIXINPIAN、MEMS MAIKEFENG、MEMS JIASUDUJIDENGZENGSUMINGXIAN。CHUCI,SHOUDAOGUOJIAZHENGCEHONGLIJIACHI,ETCDUANQINEIDAIDONGLEBUFENFENXIAOSHANGYEJIHUIWEN。

2、毛利

CONGMAOLILVLAIKAN,XIANGBIBANDAOTIYUANCHANG40%YISHANGDEMAOLILV,FENXIAOXINGYEZHENGTIMAOLISHUIPINGBUGAO,DUOJIZHONGZAI5%-20%ZHIJIAN,QIEXIANGBI2018NIAN,2019NIANMAOLISHUIPINGLVEYOUXIAHUAJIXIANG。

表五.jpg

对分销商来说,上游渠道管控加严、压缩分销利润,以及终端需求骤减、客户账期延长甚至倒闭而造成的坏账等,都影响了公司利润的提升。

原创
本文为国际电子商情原创文章,未经授权禁止转载。请尊重知识产权,违者本司保留追究责任的权利。
王琼芳
国际电子商情主分析师。
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