一家从修理元器件发家的代理商谈分销代理的转型之道-国际电子商情

手机在线人成视频

向右滑动:上一篇 向左滑动:下一篇 我知道了
广告

一家从修理元器件发家的代理商谈分销代理的转型之道

手机在线人成视频ZHIDAO1956NIAN,ZAIZHONGGUOCAITICHU“XIANGKEXUEJINJUN”,BABANDAOTIJISHULIEWEIGUOJIASIDAJINJICUOSHIZHIYI。ZAIBANDAOTICONGWUDAOYOUDECAOCHUANGSHIQI,CHENZONGZICONG1986NIANJINRUGAIXINGYE,DANGSHIMAIGUOXIANGDENGPAOYIYANGDEDIANZIGUAN,CONGXIULIYUANQIJIANKAISHI,JINTIANTAJIANGXIANGWOMENTOULUSHENMEYANGDEZHUANXING“MENDAO”NI?

JINJIEZHEQUANQIUCEOFENGHUI,JINTIANYOUYINGLAITONGYANGSHIYOUQUANQIUDIANZIJISHULINGYUZHIMINGMEITIJITUANASPENCOREZHUBANDE2019QUANQIUFENXIAOYUGONGYINGLIANLINGXIUFENGHUI(DIANJIKEGUANKAN:),ZHEICHANGFENXIAOSHANG、YUANCHANGYUZHONGDUANZHIZAOSHANGYINIANYIDUDEJUHUIZHENDUIQUANQIUHUABEIJINGXIAFENXIAOYUGONGYINGLIANDEJIHUIHETIAOZHANJIANGZHUYIZHANKAISHENRUTANTAO。LIERDAKEJICHUANGSHIRENCHENXIANXINGZAICISHENGHUISHANGHEDAJIATANTAOLE“FENXIAODAILIQIYEDEZHUANXINGZHIDAO”。YIJIACONG“XIULIPEIJIAN”QIJIADEQIYEJIANGHUITOULUJIDAJIASHENMEYANGDEZHUANXING“MENDAO”NI?

手机在线人成视频SHOUXIANLIERDAKEJICHUANGSHIRENCHENZONGGENDAJIAFENXIANGLEBANDAOTIXINGYEZHEIJISHINIANZIJIYILUZOUGUOLAIDELUCHENG(DAGAI34NIAN)。

lierda19110805.jpg
利尔达科技创始人陈贤兴先生在谈分销转型门道

利尔达的发家史

手机在线人成视频ZHIDAO1956NIAN,ZAIZHONGGUOCAITICHU“XIANGKEXUEJINJUN”,BABANDAOTIJISHULIEWEIGUOJIASIDAJINJICUOSHIZHIYI。ZAIBANDAOTICONGWUDAOYOUDECAOCHUANGSHIQI,CHENZONGZICONG1986NIANJINRUGAIXINGYE,DANGSHIMAIGUOXIANGDENGPAOYIYANGDEDIANZIGUAN。

ZAIBASHINIANDAI,WOGUODEQINGKUANGSHIZHEIYANGDE:MEIYOUYUANQIJIANGONGSI,SHENZHIYEMEIYOUXIANGHUAQIANGBEINEIYANGDEYUANQIJIANXIAOMAIDIAN,DANGRANYEBUHUICUNZAIYUANQIJIANGONGYINGLIAN,ZIRANERRANJIUQUESHAOBANDAOTIXINGYEZHEIYIDASHICHANG。DANGSHIWEISHENMESHIZHEIZHONGXINGSHINI?YINWEIYUANQIJIANDEGUONEISHENGCHANCHENGBENGAOYUJINKOUJIAGE,TONGSHIYOUYINWEIDANGSHIWOMENGUOJIAWAIHUIXIANZHI,JINKOUJINBULENEIXIEYUANQIJIAN。DIANSHIJI、LUYINJIDENGJIAYONGDIANQIHUAILEMEIFAXIULI,MAIBUDAOYUANQIJIAN,QUESHAOYUANQIJIAN。ZAI1982NIAN,WUXIDEJIANGNANDIANQICAICHANGICSHENGCHANXIANTOUCHAN,ZHONGGUODIYICICONGGUOWAIYINJINJICHENGDIANLUJISHU。ERCHENZONGZAI1986NIANKAISHIZUODIANZIYUANQIJIANMAOYI,CONGXIULIYUANQIJIANKAISHI。CHENZONGDANGSHIHAICENGZAITAIWANHEHAFODAXUEDEYIGEJIAOSHOUZHUNBEIZIJIKAIFAJICHENGDIANLUJISHU,YIBEIZIDOUMENGXIANGXIANGZUOCHUZIJIDEIC,KESHIFENXIAODAOJINNIANJISHINIANDOUBUGANPENG,SHUOSHIICSHEJIXINGYESHUITAISHEN。

90NIANDAIZHONGGUOYUANQIJIANSHICHANGXUQIUCHUXIAN。JIEJIN990NIAN,SHENZHENSAIGESHICHANGKAIYE,GUONEIDAPIDIANZISHENGCHANSHANGMIANSHI,DANYUANQIJIANWANQUANYILAIGUOWAIJINKOU。YOUYUGUOJIAWAIHUIGUANZHI,JINKOUYUANQIJIANDEGONGYINGLIANCHENGWEIMINQIDETONGDIAN。BANDAOTIXINGYEDEYUANCHANGDAILISHANGCISHIKAISHIMANMANZAISHEBANSHICHUHUOCHENGLIZHONGWAIHEZIGONGSI。CIZHONGBEIJINGXIA,LIERDA(HUOQIANSHEN)ZAIZUOSHENMENI?

手机在线人成视频1989NIAN,LIERDAQIANSHENFANGQIXIULIPEIJIAN;1999NIAN,LIERDAQIANXIADIYITIAODAILIXIAN,TI MSP430;2009NIAN9YUEMO,LIERDAMIANLINYAOMEZHUANXING,YAOMEBEIMAIDIAODEZHUANZHEDIAN,ZUIZHONGQIDONGZHUANXINGWULIANWANGQIANRUSHIJIEJUEFANGAN;ERZHUANYANDAOLEJINTIAN,2019NIAN,LIERDATUICHUTIDAILIXIAN。GUANYUTI 430,GAIXILIEXINPIANYOU340DUOGEXINGHAO,QIZHONGYOU150DUOGE430XINGHAODEXUQIUGONGNENGSHILIERDAZHIDINGDE。

代理TI产线,利尔达所作的贡献

手机在线人成视频2000NIANQIANHOU,ZHONGGUODEGONGCHENGSHI“BUZHIDAO430, 430ZENMEYONG?”,LIERDADANGSHITUIGUANG430,DINGWEISHUIQIRESANBIAOSHICHANG,TONGSHIKAIFAGONGJUTAOJIAN,ZUIZHONGBAFANGZHENQIZUOCHULAILE;HAIQIDONGLE430DAXUEJIHUA,HEXIANGGUANDAXUEYIQIJIANLE45GEHEZUOSHIYANSHI,PEIYANGLEDAPIZHONGGUOGONGCHENGSHI。

手机在线人成视频TIQUXIAOLEDUOJIADAILIQUAN,TIJIUJINGZAIGANSHENMENI?TIHENQINGCHUJIANGLAIDEWUDAOSHINIAN,DIDUANDEJICHENGDIANLUZHONGGUODOUHUIZIJISHENGCHAN,ZHEIGESHICHANG,TIMEIYOUYIDIANCHENGBENYOUSHI,ZHEIGESHICHANGYEJIANGHETIWANQUANMEIYOUGUANXI,ZHEIYANGTIKUAISUDIFANGQISUODIDUANDEJICHENGDIANLUXINPIAN。GUJISTHEGAOTONGMENYEJIANGZHEIYANGBUJU,TAMENBAMUQIANJIZHONGZAIGAODUANSHICHANG,ZHEIKUAISHICHANGDEQIJIANZHONGGUOHAISHENGCHANBUCHULAI,QIGONGYIYEGENBUSHANG,SUOYITAMENHUIZAIGAODUANSHICHANGDUIZHONGGUOZHANGJIA,ZHEISHIJIANGLAIDEQUSHI。CHENZONGQIANGDIAO,ZHEISHITAGERENDECAICEHEYUJI,KENENGBUYIDINGDUI。

现在的利尔达

手机在线人成视频LIERDADAOJINTIAN,JINQIANMINGYUANGONGZHONGYOU300DUOGEJISHURENYUAN,GAIGONGSIDEPEIZHIJIBENMEIYOUYIJIAMAOYISHANG、DAILISHANGNENGZUODAO。MUQIANGONGSICHANPINDINGWEIYUGOUJIANWULIANWANGQIANRUSHIJIEJUEFANGANDEWANZHENGCHANYELIAN,HANGAIDIANZIYUANQIJIAN、WEIKONGZHIQI、CHUANGANQI、WUXIANTONGXUN、WULIANWANGWANGGUAN、WULIANWANGXITONGYUNPINGTAIDENGLIUDALINGYU。XIATUFENBIESHILIERDAGONGSIFAZHANJINCHENGTUHEQIWULIANWANGYUNGUANDUANBUJUJIXIANGGUANWULIANWANGMOZU:

lierda19110801.JPG

公司发展进程

lierda19110802.JPG

利尔达物联网云管端布局

lierda19110803.JPG

物联网模组

LIERDAZAIJINTIANRENGDAILIST、Cypress、ST、NXPDENGDENGYIXIEDAPAI,BENLAITISHIZUIDADE,DANSHIZUIJINBEIQUXIAOLE。

lierda19110804.JPG

利尔达还在代理的产品线

利尔达谈中国半导体供应链发展方向

手机在线人成视频CHENZONGZAIQIANMIANTIDAOGUOYIBEIZIDOUMENGXIANGXIANGZUOCHUZIJIDEIC,HOUMIANFANGQILEZHEIGEJISHINIANDEXIANGFA。RANERTELANGPUYAOZHICAIZHONGXINGHUAWEIDEDABEIJING,BIANCHENGLEZHONGGUODEBANDAOTIYEWUJUEQIDESHIJI。MUQIANZHONGGUOJICHENGDIANLUSHEJIDEXINGSHISHIZHEIYANGDE:CHUMEIGUOYIWAI,ZHONGGUOZIJI、OUZHOU、RIBENTAIWAN DENGMANZUZHONGGUOSHICHANG98%XUQIU;DANSHIWOGUOHAISHIQUEFAJICHENGDIANLUGONGYIHECAILIAO,SUIRANZHENGTIKUAISUFAZHAN,DANCHANYEFAZHANSHUIPINGYUXIANJINGUOJIA(DIQU)XIANGBIYIRANCUNZAIJIAODACHAJU,MEIGUOJIGUOWAIGEDAICCHANGJIAZHONGGUOSHICHANGZHANQIBANBIJIANGSHAN。JUHAIGUANZONGSHUSHUJU,2018NIANWOGUOJINKOUJICHENGDIANLUJINEZHANWOGUOJINKOUZONGJINE14.6%,JINKOUCHAO2WANYIZHONGGUOJICHENGDIANLUCHANYEDEFAZHANYUZISHENDESHICHANGXUQIUBINGBUPIPEI:JICHENGDIANLUCHANNENGQUANQIUZHANBIJINWEI7%,ERSHICHANGXUQIUQUEJIEJINQUANQIU1/3。

ZAITIQUXIAOLEDUOJIADAILIQUANDEQINGKUANGXIA,ZHONGMEIMAOYIZHANZHONGGUOBANDAOTIGONGYINGLIANFAZHANFANGXIANGYOULEZHUANBIAN。ZAIZHONGGUORENYOUJIWANYIBANDAOTISHICHANGXUQIU,LIERDAGENGDUOXUNQIUYUGUOCHANBANDAOTICHANGJIAHEZUO,WEIKEHUZUOYOUJIAZHIGONGYINGSHANG,TONGSHIYUDUOJIAZHONGXIAODAILISHANGHEZUO,CHENGLIXINGYELIANMENG,JIANLIXINTIXIZHUANXINGZUOXIANGGUANFANGANCHANPIN,TONGSHIHUYUCHENGLIJIANSHECHENGXINTIXI。

原创
本文为国际电子商情原创文章,未经授权禁止转载。请尊重知识产权,违者本司保留追究责任的权利。
关丽
电子工程专辑(EETimes China)资深产业研究员。
  • WEIXINSAOYISAO,YIJIANZHUANFA

  • 关注“国际电子商情” 微信公众号

NINKENENGGANXINGQUDEWENZHANG

  • 市场形势日益严峻,“小批量”分销如何突围成长?

    手机在线人成视频2019NIANSHIDIEDANGQIFUDEYINIAN。ZHONGMEI、RIHANMAOYIZHANBUDUANSHENGWEN,BANDAOTIYUANCHANGBANNIANDUYEJIYAOZHAN,FENFENXIADIAOQUANNIANYUQI;RENMINBIDUIMEIYUANHUILV“PO7”,JINYIBUJIDIANZIJINCHUKOUMAOYIZAOCHENGCHONGJI;QUEHUOZHANGJIA“HOUYIZHENG”CHUXIAN,YUANQIJIANKUCUNJIYADAIQINGLI;ZHONGDUANXUQIUPIRUO,YUANQIJIANFENXIAOZENGZHANGFALI……ZAICIDABEIJINGXIA,“XIAOPILIANGZAIXIAN”FENXIAORUHETUWEICHENGZHANG?

  • AI可以诞生中国的下一个华为吗?

    RIQIAN,YOUAspencoreZHUBANDE2019QUANQIUCEOFENGHUIZAISHENZHENDAZHONGHUAXILAIDENGDAJIUDIANJUXING。LAIZIMIANBAOBANDEMINGXINGBOZHUTIANYASHUSHENGSHOUYAOCANJIALEHUIYI,BINGFENXIANGLETADEYUHUIHOUDEXINDE……

  • 内忧外患下,ERP系统为何能成为分销商的“加速器”?

    ZHENGSUOWEI“BUYAOSHITUQUZHUIZHUYIPIJUNMA,ZAICHUNTIANDESHIHOUYANGYANGCAO,DENGDAOCHUNNUANHUAKAIDESHIHOU,BIANYOUYIDAPIMARENWOMENLAITIAOXUAN。”DANGDAHUANJINGTUISHIDEQINGKUANGXIA,FENXIAOSHANGDUGUOHANDONG、YINGLAICHUNTIAN?KULIANNEIGONG,DAHAOJICHU——ZHEISHIDINGXUNKEJIZONGJINGLICHEXIAOFEISHENTILIXINGDEDAAN……

  • 其实你不懂专业贸易商

    手机在线人成视频ZUOWEIYIGEZHUANYEDEMAOYISHANG,WULUNGONGSIGUIMOSHI4GEREN,40GEREN,HAISHI400REN,DOUBIXUYAOYOUMINGQUEDEDINGWEI,ZHIDAOZIJIZUISHANZHANGSHENME。

  • 2019 AspenCore全球高科技领袖论坛完美落幕 分销与供

    2019 NIANQUANQIUJINGJIDEBUQUEDINGXINGSHIDEDIANZIXINGYEWEIJIZHONGZHONG,DAILIFENXIAOSHANGLINGYUZUISHENDEBIANHUAZHENGZAIFAJIAO,DAXINGFENXIAOSHANGDAZHEHENGDA,ZHONGDUOZHONGXINGFENXIAOSHANGLIZHENGCHONGJIZHONGWEI,GENGDUOZHONGXIAOFENXIAOSHANGLINGHUOYINGBIAN,DAILISHANGDEJIAZHIRENGZAI,DANNEIHANYIYOUSUOBUTONG。FENGHUIZHIJIZHONGGUODIANZIYUANQIJIANFENXIAOSHANGXINGYEBIANQIANYUCHUANGXINLILIANG,GONGHUAHEZUOYUFAZHAN。FENGHUISHANGJUXINGLETIWEI“FENXIAODAILISHANG,HAINENGZOUDUOYUAN?!”DEYUANZHUOLUNTAN,LAIZICHANYEDEDAJIAMENYUGUANZHONGYIQIJIUFENXIAOYEDEXINSHENGTAIJIWEILAIFAZHANFANGXIANGPENGZHUANGZUIJINGCAIDEGUANDIAN。

  • 大时代,小批量:中国元器件电商如何弯道超车?

    手机在线人成视频“2019NIANZAINEIWAIYINSUDESHUANGZHONGYINGXIANGXIA,QUANQIUBANDAOTISHICHANGCHIXUXIAHUA。DANGEWEIBUYONGHUIXIN,ZHONGGUOBANDAOTISHICHANGBIAOXIANSHIXIANYIHOUYANG,XIABANNIANJIANGHUIHAOYUSHANGBANNIAN。XIANRUJIN,QUANQIUMEISHENGCHAN3KUAIJICHENGDIANLU,JIUYOU2KUAIYUNDAOZHONGGUO,GUONEIFENXIAOSHICHANGDEJIYUHAIYOUHENDUO!”WEIYANGSHANGCHENGZONGJINGLIWUXINGZAI2019 NIANASPENCORESHUANGFENGHUIDEXIANCHANGSHUODAO……

XIANGGUANTUIJIAN

KENENGGANXINGQUDEHUATI