一张订单的两面:从精准需求到精准供应-国际电子商情

手机在线人成视频

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一张订单的两面:从精准需求到精准供应

手机在线人成视频WEILELEJIEZHIZAOSHANGMENJIANGRUHEYINGDUIXIAYIBOSHICHANGBIANHUAJIXINGQING,ZAIGUANLIGONGYINGLIANHEQUDAOFANGMIANYOUHUIYOUNAXIEXINCELVE,YOUXINDIANZIJINNIANXIANGDIANZIZHIZAOSHANG、FENXIAOSHANG/DAILISHANG、YUANQIJIANYUANCHANGFACHULESANQIANDUOFENWENJUAN,HANGAITONGXIN、GONGKONG/YIBIAO、XIAOFEIDIANZI、QICHEDIANZI、DIANLI/NENGYUANDENGLINGYU,ZUIZHONGHUODELE1614FENYOUXIAOWENJUANHUIFU。QIZHONGCONGQIYEGUIMOSHANGLAIKAN,XIAOWEIQIYEJUDUO,CONGQIYEXINGZHISHANGLAIKAN,MINQIJUDUO,YUZHENGGESHICHANGDEJIEGOUJIAOJIEJIN,FANYINGLEDIAOCHADEYANJINXINGYUKEKAOXING。

ZAIQUNIANSHIYUE,YOUXINDIANZIYUASPENCOREQIXIADEGUOJIDIANZISHANGQINGGONGTONGCEHUALEYI“YIZHANGDINGDANDELIANGMIAN-ZHONGGUODIANZIZHIZAOSHANGCAIGOUMOSHIDIAOCHA”WEIZHUTIDESHICHANGDIAOYAN,GAIBAOGAOCONGZHIZAOSHANGHEGONGYINGSHANGDEJIAODU,SHENDUFENXILEDINGDANDELIANGMIAN,JINNIAN,YOUXINDIANZIYANXULEZHEIYIDIAOYANXINGDONG。

手机在线人成视频2019NIAN11YUE8RI,ZAIYOUASPENCOREJUBANDEQUANQIUFENXIAOYUGONGYINGLIANLINGXIUFENGHUISHANG,SHENZHENYOUXINDIANZIYOUXIANGONGSIFUZONGCAILIMINGJUNXIANSHENGYUWOMENFENXIANGLEZUIXINDE《YIZHANGDINGDANDELIANGMIAN》ZHUTIDIAOYANBAOGAO,ZHONGDIANJIESHAOYIXIA2019NIANFENXIAOXINGYEFAZHANZHUANGKUANG,BINGTONGGUO2018NIANYU2019NIANDESHUJUDUIBI,WAJUEXINGYEFAZHANBIANHUADEZHUSIMAJI。

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新的挑战带来新的商机

ZHENGGE2019NIAN,FENXIAOSHANGMENMIANLINSIGEYANKUDEBIANHUA。SHOUXIAN,DUIDIANZIYUANQIJIANCHANYEYINGXIANGZUIDADEDANGSHU“ZHONGMEIMAOYIMOCA”LE,ZHEIYESHIYU2018NIANZUIDADEQUBIEZHIYI。DIER,PINCHUANZHIZAOSHANGPOCHANDAOBI,DAOZHIDAPIGONGHUOSHANGDEHUOKUANWUFASHOUHUI,YESHIDANGQIANMIANLINDEYANKUSHISHI。DISAN,SHANGYOUCHANGSHANGBUDUANBINGGOU,SUIRANJINNIANBINGGOUANLIBUSHIHENDUO,DANRENGYOUBAIYIMEIJINGUIMODEBINGGOUANLI。ZUIHOU,BINGGOUSHIBIDAOZHIZUZHIJIAGOUHEDAILIXIANDEJINGJIAN,SHENZHIMOUXIEDAILISHANGZHIJIEBEIKANDIAO。

LIMINGJUNBIAOSHI,YISHANGBIANHUASUIRANHENYANKU,DANTONGSHIYEYOUXINDEJISHUDAILAIXINDEJIHUI,LIRU5GHEAIDENG。

手机在线人成视频WEILELEJIEZHIZAOSHANGMENJIANGRUHEYINGDUIXIAYIBOSHICHANGBIANHUAJIXINGQING,ZAIGUANLIGONGYINGLIANHEQUDAOFANGMIANYOUHUIYOUNAXIEXINCELVE,YOUXINDIANZIJINNIANXIANGDIANZIZHIZAOSHANG、FENXIAOSHANG/DAILISHANG、YUANQIJIANYUANCHANGFACHULESANQIANDUOFENWENJUAN,HANGAITONGXIN、GONGKONG/YIBIAO、XIAOFEIDIANZI、QICHEDIANZI、DIANLI/NENGYUANDENGLINGYU,ZUIZHONGHUODELE1614FENYOUXIAOWENJUANHUIFU。QIZHONGCONGQIYEGUIMOSHANGLAIKAN,XIAOWEIQIYEJUDUO,CONGQIYEXINGZHISHANGLAIKAN,MINQIJUDUO,YUZHENGGESHICHANGDEJIEGOUJIAOJIEJIN,FANYINGLEDIAOCHADEYANJINXINGYUKEKAOXING。

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手机在线人成视频LIMINGJUNBIAOSHI,SUIRANMUQIANZHIZAOSHANGDOUZAIBIAOSHIYAOSUOJIANJINGJIANGONGYINGSHANG,DANTONGGUODIAOCHAFAXIAN,WULUNSHIWEIXINGQIYE、XIAOQIYEHAISHIZHONGDAXINGQIYE,QUEDOUZAITIGAOGONGYINGSHANGDESHULIANG。“ZHENGGEGONGYINGLIANBIANHUABIJIAOJIJU,XIAYOUGONGYINGSHANGXUYAOKAITUOXINDEGONGYINGQUDAO,YIMOUGEYUANQIJIANWEILI,YUANLAIKENENGZHIZAILIANGJIAZHONGZHAOYIJIAZUOWEIGONGYINGSHANG,DANXIANZAIKENENGXIWANGNENGCONGWUJIALIMIANZHAOYIJIA,SUOYIGONGYINGSHANGDEJISHUZENGJIALE,DANBINGBUYIDINGDAIBIAOTONGSHIHEZUODEGONGYINGSHANGSHUZAIZENGJIA。”LIMINGJUNFENXIRENWEI,“ZHEIDUIGONGYINGSHANGLAISHUOSHIHAOXIAOXIYESHIHUAIXIAOXI。HAOXIAOXISHIYUANLAIWOKENENGBUSHITADEGONGYINGSHANG,DANXIANZAIJIUYOUJIHUILE,HUAIXIAOXISHIRUGUOYUANLAISHITADEGONGYINGSHANG,DANSUIZHEGENGDUOXINDEJINLAI,JINGZHENGHUIJIAJU。”

代理商是主要采购渠道,电商平台增长迅速

手机在线人成视频GONGYINGSHANGLEIXINGBAOKUOYUANCHANG、DAILISHANG、MAOYISHANGJIDIANSHANGPINGTAI,NAXIEGENGSHOUZHIZAOSHANGHUANYINGNI?

手机在线人成视频LIMINGJUNZHICHU,GELEIGONGYINGSHANGDOUZAIZENGJIA,TAMENDOUXIWANGCONGGEGEQUDAOGEGEFANGXIANGTUOKUANGONGYINGLIANQUDAO。QIZHONG,DAILISHANGSHIZUIDADEGONGYINGLIANQUDAO。

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SHANGTUXIANSHI,ZAIMINQIZHONGDIANSHANGPINGTAIBEIRENKEDUZUIGAO,BILISHANGYIJINGCHAOGUOLE50%,HUANERYANZHI,YOU50%YISHANGDEMINYINGQIYEYIJINGKAISHIGENDIANSHANGPINGTAIHEZUO。ERGUOQIHEWAIQISHOUZHIYUTIZHIYIJICAIGOUXIGUAN,GENDIANSHANGPINGTAIHEZUODEHAIBUSHIHENDUO。

如何获取新供应商?

ZHIZAOSHANGRUHEZHAODAOXINDEGONGYINGSHANG?SHENMEGONGYINGSHANGCAINENGJINRUZHIZAOSHANGDEFAYANNI?

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GEN2018NIANDEDIAOCHAJIEGUOHENXIANGSI,TUIJIANSHIZHANDIYIWEIDE,HUANERYANZHIKOUBEIHENZHONGYAO。CIWAI,GONGYINGSHANGZHUDONGLIANXIBIQUNIANZENGDUO,LIMINGJUNRENWEI,ZHUYAOYUANYINSHIZAIJINGZHENGBIJIAOJILIEDEQINGKUANGXIA,GONGYINGSHANGDOUBIJIAOJIJIDIZHENGQUKEHU。

NEIMECONGKEHUDEJIAODUKAN,GONGYINGSHANGYOUSHENMEBIANHUA?

LIMINGJUNBIAOSHI:“CONGZONGDEQUSHILAIKAN,PAIMINGSHUNXUGENQUNIANCHABUDUO,DANSHULIANGYOUSUOZENGJIA,TEBIEBAOJIAGENGKUAI,SHUOMINGWOMENGONGYINGSHANGDEQUNTI,BUGUANSHIYUANCHANG、FENXIAODAILIHAISHIZUOMAOYIDE,SUDUGENGKUAILE。DIERSHIZHIZAOSHANGQUESHIGANJUEYOUGENGDUOGONGYINGSHANGDEJINGBIAO,JINGZHENGGENGJILIE,ZHEIYECONGLINGYIGEJIAODUYINZHENGLEQIANMIANDEDIAOCHAJIELUN。”

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手机在线人成视频CIWAI,CONGSHANGTUWOMENFAXIAN,GONGYINGSHANGDEJIANGJIAFUDUBIANXIAO,TINGCHANDUANDANGGENGDUOLE。

采购方最重要的考量是什么?

DUIYUCAIGOURENYUANERYAN,TAMENTIAOXUANGONGYINGSHANGZUIZHONGYAODEKAOLIANGFANGMIANSHISHENMENI?

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手机在线人成视频LIMINGJUNZHICHU:“JIAGESHIGENGUBUBIANDEGUILV,SHOUXIANNIDEDONGXIYAOJIAGEHAO,DIERNIYIDINGYAOZHUNSHIDAO。DANGRANPINZHIYESHIFEICHANGZHONGYAODEYIGEFANGMIAN。”

CIWAIZHIDEZHUYIDESHI,YU2018NIANXIANGBI,2019NIANCAIGOUFANGDUIZHANGQIDEKAOLIANGMINGXIANTISHENG。

ZHIDEYITIDESHI,CAIGOUFANGDUIDIANSHANGPINGTAIHAIZENGJIALEDUIXINGHAOSHULIANGDEXUQIU。

007ednc20191109.jpg

LIMINGJUNZHICHU:“ZUOWEIYIGEDIANSHANGPINGTAI,YIDINGYAOJINGZHUNDIDUIJIEKEHUDEXUQIU,TAZAINIZHEILIZHAOLIAOYAONENGGOUZHAODAO。”

提前备货、增加国产替代,应对中美贸易摩擦

SHANGWENTIDAOJINNIANDEHUANJINGYUQUNIANZUIDADEQUBIEJIUSHIZHONGMEIMAOYIMOCA,YOUDUOSHAOGONGYINGSHANGYUZHIZAOSHANGSHOUDAOLEYINGXIANG?FENBIECAIQULESHENMEBUTONGDECELVE?DIAOYANSHUJUXIANSHIXINGYENEIYOU70%KEHUQUNTIBIAOSHISHOUDAOLEYINGXIANG,BINGCAIQULESANZHONGBUTONGDEYINGDUICELVE?

DIAOYANSHUJUXIANSHIXINGYENEIYOU70%KEHUQUNTIBIAOSHISHOUDAOLEYINGXIANG,BINGCAIQULESANZHONGBUTONGDEYINGDUICELVE:

  1. 提前备货预防中断;
  2. 增加替代与国产元器件份额;
  3. 在海外设厂规避关税。

当前环境形势下制造商该如何应对?

ZAIZHEIYANGDEHUANJINGXIA,2020NIANDEYUANQIJIANCAIGOUSHICHANGJIANGYOUNAXIEBIANHUANI?

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手机在线人成视频DIAOYANSHUJUXIANSHI,RENWEIMINGNIANCAIGOUHUIZENGJIADEZHANBI40%,JIBENBUBIANDEZHANBI26%,RENWEIWUFAYUJIDEZHANBI12%,ERMINGQUERENWEIHUIJIANGDIDEZHIZHANBI10%。LIMINGJUNRENWEI:“CICIDIAOCHADUIXIANGHENDUOLAIZIYUXINGYEYINGYONGLINGYU,YINCICONGXINGYESHICHANGLAIKAN,ZONGDELAISHUODAJIADUIMINGNIANHAISHIBIJIAOLEGUAN。”

LIMINGJUNZONGJIEBIAOSHI,TONGGUODIAOCHAFAXIAN,ZAIDANGQIANSHICHANGHUANJINGXIA,ZHIZAOSHANG、XIAYOU、KEHUZHENGZAICONGSIGEFANGMIANJINXINGYINGDUI:

  1. 积极拓展渠道,寻找新供应商;
  2. 电商平台增长迅速,民营企业对电商平台的接受度最高;
  3. 通过提前备货以及寻找替代降低贸易战风险;
  4. 采购需求聚焦精准供应。

总结:从精准需求到精准供应,有芯电子在努力

手机在线人成视频NEIMEZUOWEIGONGYINGSHANG,RUHEMANZUJINGZHUNGONGYINGDEXUQIU?CAIGOUFANGRUHEZAIDIANSHANGPINGTAIDEHAILIANGSHUJUKUZHONGZHAODAOTASUOXIANGYAODENEIKE?GONGYINGSHANGRUHETIGAOBAOJIAXIANGYINGSUDU?RUHEKUAISUDIZHENGTIDITIGONGJIEJUEFANGAN?

YOUXINDIANZIZAIZHEIXIEFANGMIANZUOLEHENDUOCHANGSHIHENULI,XIWANGNENGDAJIANYIGEZHENZHENGMANZUZHONGDUANYONGHUXUQIUDEJINGZHUNGONGYINGFUWUPINGTAI,LIMINGJUNBIAOSHI:“WOMENZAIRUANJIANXITONGSHANGMIANTOURULEJUDADERENLIHECAILI,TEBIEZHENDUIBDUANYONGHUDEXUQIUZAIJIAGOUSHANGJINXINGCHUANGXIN。DANWOMENDELILIANGSHIYOUXIANDE,JINGZHUNPIPEIYONGHUYAOQIUXUYAOHAILIANGSKUSHUJU,YINCIWOMENYEJIANGBAZIZHUKAIFADEicHubXITONGXIANGGUANGDAYUANCHANGYIJIYOUYOUSHIGONGHUOQUDAODEFENXIAOSHANGKAIFANG,RANGGUANGDAGONGYINGSHANGTIGONGGELEIYUANQIJIANXINXIBINGZIJIWEIHU,JIEYOUicHubPINGTAIZHIJIESONGDASHANGQIANJIAZHIZAOSHANG,BANGZHUKEHUHENKUAIDIZHAODAOTASUOXIANGYAODELIAO。XIWANGNENGGOULIANHEXINGYENEIDEYUANCHANG、FENXIAOSHANG、DAILISHANG、MAOYISHANG,YIQIJIANGSHICHANGZUODA,YINGDUIXIANZAIGONGYINGLIANDETIAOZHAN。”

原创
本文为国际电子商情原创文章,未经授权禁止转载。请尊重知识产权,违者本司保留追究责任的权利。
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