旺季拉抬Q3季度电视出货季成长16.8%-国际电子商情

手机在线人成视频

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旺季拉抬Q3季度电视出货季成长16.8%

手机在线人成视频TrendForceGUANGDIANYANJIU(WitsView)ZUIXINYANJIUXIANSHI,2019NIANDISANJIQUANQIUDIANSHIPINPAIZHENGJICHUHUOLIANGDA5,497WANTAI,JIZENG16.8%,NIANJIAN1.9%。

DIERJIZHONGMEIMAOYIJUSHIJINBENGDAOZHIPINPAIBEIHUOTAIDUZHUANWEIGUANWANG,SUOXINGDISANJIZHONGXIAXUNJINRUZHONGGUOSHUANG11YUOUMEIJIEQINGCUXIAOBEIHUOJI,PINPAIJIEJIJICHONGGAOCHUHUO,TONGSHIJIWANGTOUGUODAXINGCUXIAOYIMIBUSHANGBANNIANDEYEJIQUEKOU。

手机在线人成视频JIBANGZIXUNYANJIUJINGLIHUJIARONGZHICHU,DISIJIPINPAICHIXUWEINIANDICUXIAOTIGAOBEIHUO,YUGUCHUHUOLIANGJIANGDA6,542WANTAI,JIZENG19%。ZAIDUOSHUMIANBANCHICUNJIAGEDIEPOXIANJINCHENGBENHOU,MIANBANCHANGTOUGUOJIANCHANRANGJIAGEYUDISIJIZHUBUZHUDI,DIJIAWENDINGDEDIANSHIMIANBANJIAGEYOUZHUPINPAIDEXIAOSHOUBUJU。

RANER,JINNIANSHOUDAOZHONGMEIMAOYIGUANSHUIWENTI,YIJIZHONGGUOGUONEISHICHANGXUQIUBAOHEYUXIAOFEIZHEDUIDIANSHIYILAIDUCHIXUXIAJIANGDENGYINSUYINGXIANG,JIBIANZHONGGUOPINPAIJIJIKUOZHANHAIWAISHICHANG,JINNIANZHENGTICHUHUOLIANGRENGJIANGXIAOFUSHUAITUI1%。

三星价格策略奏效,QLED电视出货比重翻倍成长

手机在线人成视频DISANJIPINPAICHUHUOQIANLIANGMINGRENGWEIHANXIPINPAI,LONGTOUSANXING(Samsung)TOUGUOQINMINJIAGEJINYIBUTISHENGQLEDCHANPINDESHIZHAN,DAIDONGJINNIANQLED TVCHUHUOLIANGSHOUCITUPO5BAIWANTAIDAGUAN,SHENTOULVFANBEICHENGZHANGZHI2.5%,TONGSHITUISHENGSANXINGDISANJIZHENGTICHUHUODA1,041WANTAI,JICHENGZHANG17%,NIANZENG6.8%。

手机在线人成视频LINGYIHANCHANGLEJINDIANZI(LGE)DISANJICHUHUODA744WANTAI,JICHENGZHANG25.3%,NIANZENG14.5%。LGEXIEQIJITUANMIANBANZIYUANYUin-houseDIANSHIZUZHUANGDECHENGBENYOUSHI,ZAIWANGJICUXIAOJIJIEJINGZHENGYOUSHIGENGJIAMINGXIAN。

TCL与海信积极布局海外市场,小米盼以低价带动出货回升

SUIZHEZHONGGUONEIXUBAOHE,JIASHANGXIAOMIZI2018NIANKAISHIJIJIZHENGQIANGSHIZHAN,ZHONGGUOQIANLIANGDAPINPAITCLYUHAIXINJIASUJIANGXIAOSHOUZHONGXINWAIYI。TCLCONGNIANCHUKAISHICHONGCIWAIXIAO,CHULEBEIMEI、OUZHOUQUYU,ZAILADINGMEIZHOUYUXINXINGSHICHANGYIYOUBUCUODEBIAOXIAN。DIERJIZAIZHONGMEIMAOYIBUQUEDINGYINSUYIJIDIYIJITIQIANBEIHUODIANGAOCHUHUOJIQIDEYINGXIANGXIA,CHUHUOCHENGXIANSHUAITUI。JINRUDISANJIHOU,HAIWAISHICHANGWANGJIDINGDANYONGRU,JIASHANG8YUEKAISHIWEISHUANG11BEIHUO,TUISHENGTCLDISANJICHUHUOJICHENGZHANG14%,CHUHUOLIANGDA480WANTAI,WENZUODISAN。

HAIXINJINNIANCHIXUKUODAHAIWAISHICHANG,CHUJIAOYIYANSHENZHIAOZHOU、OUZHOUYUELUOSI,JINNIANWAIXIAOCHUHUOBIZHONGYIDA50%,YINCIJINRUDISANJIGUONEIWAIXUQIUQIZHANG,BANGZHUHAIXINCHUHUOLIANGCHUANGXIAXINGAO,DA462WANTAI,JICHENGZHANG48.6%。

PAIMINGDIWUDEXIAOMIXIANGLAITOUGUOTIGONGGAOXINGJIABICHANPINLAIWENGUXIAOFEIZHEDENIANZHEDU,JINYIBUKUODASHIZHAN,RANERJINNIANSHANGBANNIAN618XIAOSHOUBURUYUQI,XIAOMIYUDISANJIJINXINGKUCUNPANZHENG,JIANJIEYINGXIANGCHUHUOSHUAITUI8.3%,DA275WANTAI。DISIJIXIAOMIWEILENIUZHUANQINGSHI,QIWANGTOUGUOCHAODIJIAGEXIYINXIAOFEIZHELAIDAIDONGCHUHUOHUISHENG。

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2019年第二季到三季全球前五大电视品牌出货排名。 (资料来源:TrendForce)

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